# HEC: Health Economics Consulting

> Fractional health economics consultancy serving medtech, healthtech, pharma, digital health, wearables, and health systems globally. We embed with client teams on an agreement and run engagements on HEX Platform, a live, versioned, client-accessible economic modelling environment.

## What we do

HEC provides fractional health economics: principal-level access to a senior health economist on an agreement, with regular cadence, rather than a one-off project deliverable. Engagements typically run 3 to 9 months.

Core service areas:

- **Reimbursement pathway assets** for medtech, healthtech, pharma, digital health, and wearables companies preparing to raise (Series A/B and beyond).
- **HTA submission models and dossiers** for Pharmac (NZ), MSAC/PBAC (AU), NICE (UK), ICER (US), G-BA/IQWiG (Germany), HAS (France), TLV (Sweden), MOH (Singapore), MHLW (Japan), CADTH/INESSS (Canada), ZIN (Netherlands), HIRA (South Korea), NIHDI (Belgium).
- **Multi-jurisdiction adaptation** of established economic models for market expansion.
- **Health system economic evaluation** for hospital groups, regional health authorities, primary care networks, telehealth and virtual care programs, point-of-care testing programs, and care-closer-to-home initiatives.

## Methods

- Markov modelling, partitioned survival, and decision-tree models
- Cost-effectiveness, cost-minimisation, cost-consequence, and budget impact analysis
- Probabilistic sensitivity analysis (PSA), deterministic sensitivity analysis (DSA), and value of information (VOI) analysis
- Survival extrapolation (Weibull, Gompertz, Log-Normal, etc.)
- Capacity and pathway throughput modelling

## HEX Platform

Every engagement runs on HEX Platform, a proprietary modelling environment built by HEC. Every parameter has a documented source, sensitivity range, and audit trail. Client teams have read access throughout the engagement and can interrogate assumptions in real time.

## Contact

- Email: hello@hec.nz
- Location: Auckland, New Zealand
- LinkedIn (company): https://linkedin.com/company/hec-nz
- LinkedIn (founder): https://linkedin.com/in/abbasalmurrani
- Book a call: https://calendar.app.google/s9J3kTxXbpYXdMW29

## Key pages

- [Home](https://hec.nz/): overview and stage entry points
- [How we work](https://hec.nz/how-we-work/): fractional agreement model, engagement phases, jurisdictions
- [Who we help](https://hec.nz/who-we-help/): stages: ideation, raising, submitting, expanding
- [Healthcare systems](https://hec.nz/healthcare-systems/): economic evaluation for health system clients
- [Work](https://hec.nz/work/): selected case studies
- [About](https://hec.nz/about/): firm and founder

## Founder

Abbas Al-Murrani, Founder and Principal Health Economist. Master's in Economics and Bachelor's in Health Sciences (Public Health) from the University of Auckland. Committee member of the Aotearoa Health Economics Network, the national body for health economists in New Zealand. Background spans health economics, HTA submission, and multi-jurisdiction market access across Pharmac, MSAC/PBAC, and NICE frameworks.